Waterless Beauty Is An Ancient Indian Concept Making A Strong Comeback
If you look at the ingredients of any skincare or personal care product in your cupboard, you'll probably find 'aqua' as the primary ingredient. Water has been used in creating various beauty and grooming products for decades. It aids in usage, hydration, texture, and dissolving water-soluble actives such as vitamin C to make them more effective on your skin.
Some skin care products contain mineral-rich thermal water which is an inexpensive filler with antioxidant properties. An average beauty product contains 60%-85% water, depending on the product type, while hair care, shower gels, and other rinse-off products can contain up to 95% water.
The world's population is now affected by extreme water deficiency and customers are becoming more eco-conscious; therefore, numerous beauty brands are promoting new ways to create more sustainable products.
What is Waterless Beauty?
Waterless, anhydrous, or water-free beauty means cosmetic and skincare products that are not formulated with water. Instead, they use butter, oils, waxes, and oil-soluble actives.
On the other hand, waterless beauty is not new to Indians; those who did not adopt western culture have always relied on ancient Ayurvedic approaches to soak and nourish the skin. Various herb/clay powders, oils & butter, and water in their natural state have always been used as highly effective known beauty ingredients.
Waterless beauty products tend to be more potent than their water-based counterparts because they do not contain diluted active ingredients.
How Waterless Beauty Is More Sustainable?
Water in beauty products breeds bacterial growth, so when you formulate with water, it requires a high amount of synthetic preservatives. Preservatives prevent the growth of bacteria and can extend the shelf life.
Beauty products that are made without water are also made without chemical preservatives, making them more suitable for labeling as organic and natural.
Due to the waterless formula, the packaging is smaller and made of very few materials. Shipping weight and space are reduced as a result of lighter, smaller packaging, lowering the overall CO2 emissions.
Furthermore, because they are more concentrated and potent, waterless cosmetics and skin care products have a longer shelf life since you can use less of them.
How to Choose a Waterless Product?
It is worth noting that not all water-free products are formulated the same. Just because a product is made without water doesn't mean it is eco-friendly. Oil-based cleansers are waterless. However, if the ingredients used are not grown sustainably, they may have a larger carbon footprint than a regular foaming cleanser with water.
As a result, before getting your hands on any product, explore the brand you're willing to choose—how it gets its ingredients, where they come from, what kind of preservatives and packaging they use, and so on.
Search words such as 'waterless skincare' and 'water-free skincare brands'. Look for products that are made with a naturally water-free base, like witch hazel, aloe vera juice, or essential oils. Many water-free products have a richer texture because they use a fusion of oils and plant extracts.
AG Organica Pvt. Ltd. has begun manufacturing private-label waterless skincare, haircare, and beauty products. As the leading supplier of a wide range of cosmetic products to their partner companies, we carefully formulate our products. Therefore, you can be confident that the products you select are completely safe and sustainable.
Is Waterless Beauty a Present-day Thought?
Cleaning the skin with various herb powders, moisturizing the skin with oil or ghee, and setting the hair with beeswax are some of the classic daily skincare practices that have been embraced in various Indian homes since time immemorial.
The chemicals and preservatives used in the formulation of various organic and ayurvedic products these days were unknown in the classical era and have no mention in Ayurveda. At time, the products were used in their original state with as little processing as possible.
We are returning to the same approach of sustaining the product's natural physical and solubility state with no modifications.
Top Private Label Beauty Products Manufacturer In India
A.G. Organica, with its 100% chemical and preservative-free waterless beauty product line, is a trendsetter in the skin care industry. The company provides private-label waterless skincare and beauty products with a variety of options to choose from, such as powder face cleansers, powder body cleansers, after-shower oils, makeup removal oils, retinol solutions, hair cleansers, body polishers, and many more customized according to your ideas and budget.
AG Organica is the leading manufacturer of private label, custom formulation skin care, beauty, and grooming products to meet all of your requirements under one roof.
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