After a truly turbulent year, I think it’s safe to say that we’re all eager for a beauty do-over. Alas, even our beauty routines weren’t immune to the effects of 2020 & 2021—as salons closed everywhere, we were forced to become our hairstylists, estheticians, colorists, and dermatologists overnight. But a few bad box dyes and many DIY face masks later, we learned to adapt to largely at-home beauty culture. As we learned the lymphatic drainage massage, root touch-up, and brow grooming, we learned about the cathartic power of self-care and came out stronger than ever.
That’s why we’re so hopeful for 2022, a year where our beauty know-how is at an all-time high.
Hand soap and sanitizer might not be the most glamorous of beauty categories—but hey, where there is a necessity there is a luxury. Beauty brands have already begun to enter the space for the first time, and they’re more bougie and comfortable than ever.
Clean and transparent skincare
Studies have shown that skincare brands promoting ingredient transparency are gaining popularity. Consumers want to know what’s in their products, and rightfully so. This added pressure has caused companies to steer towards more sustainable formulas, whether via packaging, formulations, or reducing their carbon footprint.
Advanced blue light protection
Thanks to the pandemic, just about everything in our lives has turned digital. But while the damaging consequences of blue light on the skin are no secret, companies are discovering more innovative ingredients that can help combat these effects.
Face covers are bound to become normalized even post-lockdown, making your skin more vulnerable to skin irritation. From soothing face sprays and face masks with zinc oxide to face masks made to relieve the symptoms of wearing a face mask, you’re no longer doomed to break out whenever you go out.
It’s all about transfer-proof makeup in the age of COVID. “Liquid lipstick, in particular, is making a big comeback this season. Women want products that will stay on throughout the day without having to worry about it coming off on their face mask.”
One pandemic later, no-makeup makeup is back. Mating skincare and makeup, it’s what Pinterest is deeming them “new glow-up.” According to the 2022 Trends Predictions report, people are abandoning a complicated makeup routine to embrace slow beauty and let their natural skin texture shine through.
Microbiome health has been a buzzword in the industry for years. “There are strong indications that microbiome skincare will be a big trend next year. This refers to an ecosystem of living microorganisms on our skin. We are beginning to see products that combine probiotics and prebiotics to more effectively balance the microbiome.”
Cosmetic procedures for “Zoom Face”
Weeks of staring at ourselves on video calls have taken a toll. And we’re not just talking about Zoom fatigue—concerns of “Zoom Face” are also on the rise. “Before you come into the office, I recommend trying eye creams with caffeine to reduce swelling and brighten the under eyes.”
Smarter tech gadgets
From hair-zapping lasers and microcurrent rollers to high-tech contouring gadgets, people are turning to at-home devices to treat their skin and body.
Considering that the average person touches their hair 10 times in one hour, it’s probably contaminated with a whole host of bacteria and viruses that you can’t see. As a solution, brands are starting to develop antibacterial haircare; products (shampoos, cleansing sprays, etc.) with antimicrobial disinfecting agents that eliminate germs while removing dirt and grime.
With some of the most popular and most searched ingredients being bakuchiol, Gotu kola, ginger, and witch hazel flowers, plant-based skincare is expected to hit a major surge in 2022.